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subject:"Cultural identity"
~isPartOf:"Journal of promotion management : JPM"
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Cultural identity
International marketing
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Internationales Marketing
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Advertising effects
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Consumer behaviour
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Werbewirkung
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Kulturelle Identität
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Journal of promotion management : JPM
International marketing review
18
Journal of business research : JBR
15
Journal of global marketing
14
Journal of international marketing
10
Handbook of research on international advertising
8
Journal of international consumer marketing
8
SpringerLink / Bücher
4
Cross-cultural and critical perspectives on brands
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International journal of advertising : the quarterly review of marketing communications
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International journal of export marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Marketing management : a cultural perspective
3
Qualitative market research : an international journal
3
The journal of brand management : an international journal
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AMS review : official publication of the Academy of Marketing Science
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Asia Pacific journal of marketing and logistics
2
Beyond Hofstede : culture frameworks for global marketing and management
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European journal of international management : EJIM
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European journal of marketing : EJM
2
Handbook of brand relationships
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Handbook on cross-cultural marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the review of marketing communications
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International journal of management and economics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Islamic marketing : JIMA
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Journal of marketing communications
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Journal of marketing research : JMR
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Journal of promotion management : innovations in planning and applied research
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Planung & Analyse / Special English edition Market research : Zeitschrift für Marktforschung und Marketing
2
The journal of services marketing
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Analyzing the cultural diversity of consumers in the global marketplace
1
Anxieties and management responses in international business
1
Applied marketing science / Angewandte Marketingforschung
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Arts marketing : an international journal ; AM
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Aspekte internationaler und interkultureller Umfragen
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Berichte aus der Betriebswirtschaft
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Best practices in international marketing
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Consumer response to advertising endorsers' sexual information : Western individualism vs. Eastern Confucian conservatism
Choi, Hojoon
;
Kim, Jooyoung
;
Kim, Bong-chul
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 459-483
Persistent link: https://www.econbiz.de/10011979100
Saved in:
2
Cultural paradox in advertising : evidence from Finland
Saleem, Salman
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 615-632
Persistent link: https://www.econbiz.de/10011799547
Saved in:
3
Offensiveness of advertising with violent image appeal : a cross-cultural study
Waller, David S.
;
Deshpande, Sameer
;
Erdogan, B. Zafer
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 400-417
Persistent link: https://www.econbiz.de/10010198661
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