//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Cultural identity"
~person:"Belk, Russell W."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Multinationales Marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Cultural identity
International marketing
5
Internationales Marketing
5
Consumer behaviour
3
Konsumentenverhalten
3
Welt
3
World
3
Kulturelle Identität
2
National culture
2
Nationalkultur
2
Verbraucherverhalten
2
Advertising
1
Brand image
1
Brand management
1
Brands
1
Brasilien
1
Brazil
1
China
1
Culture
1
Eating habit
1
Emerging economies
1
Emerging markets
1
Ernährungsverhalten
1
Fernsehwerbung
1
Globalisierung
1
Globalization
1
Markenführung
1
Markenimage
1
Marketing
1
Perception
1
Print advertising
1
Printwerbung
1
Schwellenländer
1
Social movement
1
Soziale Bewegung
1
Television advertising
1
Wahrnehmung
1
Werbung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Language
All
English
2
Author
All
Belk, Russell W.
Mooij, Marieke K. de
11
Cleveland, Mark
5
Laroche, Michel
5
Manrai, Ajay K.
5
Teng, Lefa
5
Torelli, Carlos J.
5
Bartikowski, Boris
4
Batra, Rajeev
4
Keh, Hean Tat
4
Mueller, Barbara
4
Steenkamp, Jan-Benedict E. M.
4
Usunier, Jean-Claude
4
Feinberg, Fred M.
3
Manrai, Lalita A.
3
Okazaki, Shintaro
3
Peñaloza, Lisa
3
Poon, Patrick
3
Taylor, Charles Raymond
3
Visconti, Luca M.
3
Bodenstein-Köppl, Birgit
2
Brandt, Corine van den
2
Broderick, Amanda J.
2
Dekimpe, Marnik G.
2
Deleersnyder, Barbara
2
Demangeot, Catherine
2
Diehl, Sandra
2
Gould, Thomas H. P
2
Guo, Xiaoling
2
Hendriks, Berna
2
Hofstede, Geert
2
Lee, Julie Anne
2
Leeflang, Peter
2
Mady, Tarek T.
2
Mahajan, Vijay
2
Moon, Sangkil
2
Nakata, Cheryl
2
Noskova, Elena Viktorovna
2
Pennemann, Karin
2
Rao, C. P.
2
more ...
less ...
Published in...
All
International marketing review
1
Marketing management : a cultural perspective
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Cultural resonance of global brands in Brazilian social movements
Suarez, Maribel
;
Belk, Russell W.
- In:
International marketing review
34
(
2017
)
4
,
pp. 480-497
Persistent link: https://www.econbiz.de/10011760489
Saved in:
2
Cultures, consumers, and corporations
Belk, Russell W.
- In:
Marketing management : a cultural perspective
,
(pp. 15-29)
.
2012
Persistent link: https://www.econbiz.de/10009507189
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->