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subject:"Cultural identity"
~person:"Pennemann, Karin"
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Cultural identity
Brand management
4
Einzelhandel
4
International marketing
4
Internationales Marketing
4
Markenführung
4
Retail trade
4
China
3
Emerging economies
3
Schwellenländer
3
Brand image
2
Consumer behaviour
2
Konsumentenverhalten
2
Kulturelle Identität
2
Markenimage
2
Markenpolitik
2
Corporate reputation
1
Designation of origin
1
Firmenimage
1
Globalisierung
1
Globalization
1
Herkunftsbezeichnung
1
International retailers
1
country of origin
1
culture
1
evaluation approach
1
hierarchical modelling
1
image
1
international retailing
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perceived brand globalness
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reciprocity
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retail brand equity
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Pennemann, Karin
Mooij, Marieke K. de
11
Cleveland, Mark
5
Laroche, Michel
5
Manrai, Ajay K.
5
Teng, Lefa
5
Torelli, Carlos J.
5
Bartikowski, Boris
4
Batra, Rajeev
4
Keh, Hean Tat
4
Mueller, Barbara
4
Steenkamp, Jan-Benedict E. M.
4
Usunier, Jean-Claude
4
Feinberg, Fred M.
3
Manrai, Lalita A.
3
Okazaki, Shintaro
3
Peñaloza, Lisa
3
Poon, Patrick
3
Taylor, Charles Raymond
3
Visconti, Luca M.
3
Belk, Russell W.
2
Bodenstein-Köppl, Birgit
2
Brandt, Corine van den
2
Broderick, Amanda J.
2
Dekimpe, Marnik G.
2
Deleersnyder, Barbara
2
Demangeot, Catherine
2
Diehl, Sandra
2
Gould, Thomas H. P
2
Guo, Xiaoling
2
Hendriks, Berna
2
Hofstede, Geert
2
Lee, Julie Anne
2
Leeflang, Peter
2
Mady, Tarek T.
2
Mahajan, Vijay
2
Moon, Sangkil
2
Nakata, Cheryl
2
Noskova, Elena Viktorovna
2
Rao, C. P.
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Handel und Internationales Marketing / Retailing and International Marketing
1
Reihe Handel und Internationales Marketing / Series Retailing and International Marketing
1
Springer Gabler Research
1
SpringerLink / Bücher
1
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ECONIS (ZBW)
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Retail internationalization in emerging countries : the positioning of global retail brands in China
Pennemann, Karin
-
2013
Persistent link: https://www.econbiz.de/10009758119
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2
Retail Internationalization in Emerging Countries : The Positioning of Global Retail Brands in China
Pennemann, Karin
-
2013
Reciprocity between Retailer’s Corporate Image and Store Image -- The Effect of Perceived Brand Globalness on Retailer Brand Equity -- The Globalness Route: How Consumer and Brand Level Factors change the Route to Success
Persistent link: https://www.econbiz.de/10014016753
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