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subject:"Customer value"
~type_genre:"Case study"
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Search: subject_exact:"Beziehungsmanagement"
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Customer value
Beziehungsmarketing
445
Relationship marketing
445
Deutschland
143
Germany
143
Theorie
69
Theory
69
Lieferantenmanagement
46
Supplier relationship management
46
Kundenmanagement
43
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42
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41
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39
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30
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29
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29
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28
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28
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27
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27
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26
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26
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25
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23
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23
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23
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23
Prozessmanagement
21
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20
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20
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20
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20
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19
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19
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19
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19
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19
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19
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19
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19
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19
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64
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15
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Belz, Christian
2
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2
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1
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1
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1
Boyd, Tom
1
Bruhn, Manfred
1
Buss, Christian
1
Cadwallader, Susan
1
DaSilva, Carlos M.
1
Dixit, Ashutosh
1
Faerber, Andreas
1
Gargeya, Vidyaranya B.
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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The journal of business & industrial marketing
2
Dienstleistungscontrolling
1
E-business managerial aspects, solutions and case studies
1
Erfolgreiches Management
1
European journal of marketing : EJM
1
Fachkompetenz
1
Gabler Research
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Lehrbuch
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Management decision : MD
1
Marktorientiertes Management
1
Redline Wirtschaft
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Research report / Graduate School Research Institute Systems, Organisations and Management
1
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ECONIS (ZBW)
15
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1
Application of customer lifetime value model in make-to-order manufacturing
Tukel, Oya I.
;
Dixit, Ashutosh
- In:
The journal of business & industrial marketing
28
(
2013
)
6
,
pp. 468-474
Persistent link: https://www.econbiz.de/10009790099
Saved in:
2
Customer flow : evaluating the long-term impact of marketing on value creation
Tretyak, Olga A.
;
Sloev, Igor
- In:
The journal of business & industrial marketing
28
(
2013
)
3
,
pp. 221-228
Persistent link: https://www.econbiz.de/10009743356
Saved in:
3
Profitable customer management : reducing costs by influencing customer behaviour
Persson, Andreas
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 857-876
Persistent link: https://www.econbiz.de/10009763967
Saved in:
4
Affinity and beyond : leveraging NASCAR's integrated supply network to drive fan equity
Cadwallader, Susan
;
Boyd, Tom
;
Thomas, Aaron
- In:
Journal of marketing channels : ... distribution …
19
(
2012
)
3
,
pp. 193-211
Persistent link: https://www.econbiz.de/10009578202
Saved in:
5
Information and technology management (ITM) : competitive advantage through customer relationship ; the case of an automobile dealership
Biehl, Marjorie Luísa
;
Link, Brandon
;
Vanti, Adolfo Alberto
- In:
E-business managerial aspects, solutions and case studies
,
(pp. 222-234)
.
2011
Persistent link: https://www.econbiz.de/10009158245
Saved in:
6
Value proposition as a catalyst for a customer focused innovation
Lindič, Jaka
;
DaSilva, Carlos M.
- In:
Management decision : MD
49
(
2011
)
10
,
pp. 1694-1708
Persistent link: https://www.econbiz.de/10009613026
Saved in:
7
Customer Relationship Management im Krankenhaus : empirische Übung eines Kundenwertmodells für niedergelassene Ärzte
Heinrich, Dirk
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008906129
Saved in:
8
Use of a value-balance model to guide employee behavior to meet customer needs : an exploratory application
Buss, Christian
;
Faerber, Andreas
- In:
Erfolgreiches Management
,
(pp. 11-37)
.
2010
Persistent link: https://www.econbiz.de/10008669591
Saved in:
9
Praxisorientiertes Dialog-Marketing : Konzepte, Instrumente, Fallbeispiele
Kreutzer, Ralf T.
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003516914
Saved in:
10
Customer relationship management : a global perspective
Raab, Gerhard
;
Ajami, Riad A.
;
Gargeya, Vidyaranya B.
; …
-
2008
Persistent link: https://www.econbiz.de/10003582985
Saved in:
1
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