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subject:"Data mining"
~isPartOf:"Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner"
~isPartOf:"The Routledge companion to digital consumption"
~subject:"Consumer behaviour"
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
The Routledge companion to digital consumption
Cowles Foundation Discussion Paper
3
HMD : Praxis der Wirtschaftsinformatik
3
Journal of internet commerce
3
European journal of marketing : EJM
2
Medienmanagement und E-Business
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Advances in game-based learning
1
Analytics Enabled Decision Making
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Building consumer-brand relationship in luxury brand management
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Business Guides on the Go
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Business horizons
1
Business information systems : 13th international conference, BIS 2010, Berlin, Germany, May 3 - 5, 2010 ; proceedings
1
Central European business review : CEBR
1
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Digitalisierung der Unternehmen
1
Documentos de trabajo Banco Central de Chile
1
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
1
Edition Wissenschaft Apprimus
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Field guide to case study research in business-to-business marketing and purchasing
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Handbook of research on integrating social media into strategic marketing
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Handbook of research on retailer-consumer relationship development
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Informationsmanagement und strategische Unternehmensführung
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International journal of advertising : the quarterly review of marketing communications
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International journal of arts management
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International journal of business information systems : IJBIS
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International journal of consumer studies
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International journal of contemporary hospitality management
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International journal of electronic marketing and retailing : IJEMR
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International journal of internet marketing and advertising : IJIMA
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International journal of management and marketing research : IJMMR
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International journal of retail & distribution management
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International journal of services and operations management : IJSOM
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International journal of sport management and marketing : IJSMM
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International marketing review
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Internet applications in Euromarketing
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Journal of advertising research
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Journal of business ethics : JOBE
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Journal of electronic commerce research : JECR
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Journal of fashion marketing and management
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New forms of digital marketing research
Colleoni, Elanor
- In:
The Routledge companion to digital consumption
,
(pp. 124-134)
.
2013
Persistent link: https://www.econbiz.de/10009690742
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2
The perceived value of brand heritage and brand luxury : managing the effect on brand strength
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Quantitative marketing and marketing management : …
,
(pp. 563-583)
.
2012
Persistent link: https://www.econbiz.de/10009621548
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3
DISE : Dynamic Intelligent Survey Engine
Schlereth, Christian
;
Skiera, Bernd
- In:
Quantitative marketing and marketing management : …
,
(pp. 225-243)
.
2012
Persistent link: https://www.econbiz.de/10009621768
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