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subject:"Deutschland"
type_genre:"Fallstudie"
~person:"Baumgarth, Carsten"
~subject:"Advertising effects"
~type_genre:"Article in journal"
~type_genre:"Hochschulschrift"
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Advertising effects
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Baumgarth, Carsten
Wagner, Joachim
52
Fitzenberger, Bernd
24
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23
Bellmann, Lutz
21
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20
Riphahn, Regina T.
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Neue betriebswirtschaftliche Forschung : Nbf
1
The journal of product & brand management
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ECONIS (ZBW)
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Sales force impact on B-to-B brand equity : conceptual framework and empirical test
Baumgarth, Carsten
;
Binckebanck, Lars
- In:
The journal of product & brand management
20
(
2011
)
6
,
pp. 487-498
Persistent link: https://www.econbiz.de/10010217469
Saved in:
2
Wirkungen des Co-Brandings : Erkenntnisse durch Mastertechnikpluralismus
Baumgarth, Carsten
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001884902
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