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subject:"Deutschland"
~isPartOf:"Events und Sport : Stand und Perspektiven der Eventforschung"
~isPartOf:"JMM : the international journal on media management"
~isPartOf:"Proceedings / WIWITA 2006, 5. Wismarer Wirtschaftsinformatiktage : 8. - 9. Juni 2006, Hochschule Wismar, ..."
~subject:"Consumer behaviour"
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Deutschland
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Events und Sport : Stand und Perspektiven der Eventforschung
JMM : the international journal on media management
Proceedings / WIWITA 2006, 5. Wismarer Wirtschaftsinformatiktage : 8. - 9. Juni 2006, Hochschule Wismar, ...
Journal of business research : JBR
10
Young consumers : insight and ideas for responsible marketers
10
Spielend die Zukunft gewinnen : Wachstumsmarkt elektronische Spiele
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of consumer behaviour : an international research review
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Journal of retailing and consumer services
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Journal of sport management : the official journal of the North American Society of Sport Management
7
Journal of marketing communications
6
Research
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Psychology & marketing
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SpringerLink / Bücher
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Electronic commerce research
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Glücksspielforschung
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International journal of sports marketing & sponsorship
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Technological forecasting & social change : an international journal
4
The journal of product & brand management
4
Asia Pacific journal of marketing and logistics
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Critical explorations
3
Discussion papers / CEPR
3
European Sport management quarterly : ESMQ
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Innovatives Markenmanagement
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International journal of e-business research : an official publication of the Information Resources Management Association
3
International journal of electronic commerce : IJEC
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of electronic commerce research : JECR
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Journal of promotion management : JPM
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Springer eBook Collection
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Arbeitspapier / HHL, Leipzig Graduate School of Management
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Australasian marketing journal
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CIE working paper series
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European journal of marketing
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Game studies
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How and why to measure personal and historical nostalgic responses through entertainment media
Natterer, Kathrin
- In:
JMM : the international journal on media management
16
(
2014
)
3/4
,
pp. 161-180
Persistent link: https://www.econbiz.de/10010481891
Saved in:
2
Erfolgsfaktoren von Online-Spielen
Bär, Sören
;
Brehm, Melanie
- In:
Events und Sport : Stand und Perspektiven der Eventforschung
,
(pp. 253-277)
.
2013
Persistent link: https://www.econbiz.de/10010204210
Saved in:
3
Digitale Spiele - Forschung, Technologie, Wirkung & Markt
Jantke, Klaus P.
- In:
Proceedings / WIWITA 2006, 5. Wismarer …
,
(pp. 10-19)
.
2006
Persistent link: https://www.econbiz.de/10003428013
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