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subject:"Deutschland"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Online-Handel"
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Deutschland
Online-Handel
Social Web
184
Social web
184
Internet marketing
129
Online-Marketing
129
Consumer behaviour
118
Konsumentenverhalten
118
Brand management
57
Markenführung
57
social media
53
Viral marketing
51
Virales Marketing
51
Beziehungsmarketing
48
Relationship marketing
48
Brand image
33
Markenimage
33
Advertising effects
28
Werbewirkung
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Online retailing
23
Marketing management
22
Marketingmanagement
22
Advertising
21
Werbung
21
Facebook
18
Social network
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Soziales Netzwerk
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E-commerce
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Electronic Commerce
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Brand
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Markenartikel
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electronic word-of-mouth
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Social media
11
Twitter
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social media marketing
11
Instagram
10
consumer behaviour
10
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9
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9
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advertising
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23
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Adjei, Mavis T.
1
Agrebi, Meriem
1
Akar, Ezgi
1
Babakus, Emin
1
Babin, Barry J.
1
Barrichello, Alcides
1
Brandtweiner, Roman
1
Brünink, Leonine A.
1
Bình Nghiêm-Phú
1
Chandon, Jean Louis
1
Chandrasekaran, Deepa
1
Cheng, Robin
1
Dahl, Darren W.
1
Dalgic, Tevfik
1
Diirr, Bruna
1
Dimitriadis, Sergios
1
Dodoo, Naa Amponsah
1
Efthymios, Constantinides,
1
Enginkaya, Ebru
1
Garcia, Ana Cristina Bicharra
1
Giraldi, Janaina de Moura Engracia
1
Griffith, Denni Arli
1
Gu, Flora Fang
1
Hanson, Sara
1
Herter, Márcia Maurer
1
Ho, Ree Chan
1
Jiang, Lan
1
Koritos, Christos
1
Kozlenkova, Irina V.
1
Krumay, Barbara
1
Ladeira, Wagner Junior
1
Leung, Fine F.
1
Lorenzo-Romero, Carlota
1
Mangold, W. Glynn
1
Manoraj, N.
1
Merlo, Edgard Monforte
1
Morano, Rogério Scabim
1
Moro, Sérgio
1
Narus, James A.
1
Noble, Charles H.
1
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International journal of internet marketing and advertising : IJIMA
Journal of the Academy of Marketing Science
Journal of retailing and consumer services
50
Journal of business research : JBR
44
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Journal of management information systems : JMIS
28
Information systems research : ISR
27
SpringerLink / Bücher
27
Technological forecasting & social change : an international journal
24
Electronic commerce research
22
International journal of hospitality management
20
International journal of business information systems : IJBIS
18
International journal of electronic marketing and retailing : IJEMR
18
International journal of electronic commerce : IJEC
16
Journal of electronic commerce research : JECR
16
HMD : Praxis der Wirtschaftsinformatik
14
Journal of internet commerce
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Springer eBook Collection
13
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Electronic markets : EM ; the international journal of electronic commerce and business media
11
International journal of contemporary hospitality management
11
Digital Public Affairs : Social Media für Unternehmen, Verbände und Politik
10
Electronic commerce research and applications
10
Social Branding : Strategien - Praxisbeispiele - Perspektiven
10
International journal of e-business research : an official publication of the Information Resources Management Association
9
Tourism management : research, policies, practice
9
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
8
Journal of marketing
8
Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
8
Web 2.0 und soziale Netzwerke - Risiko oder strategische Chance? : Handlungsoptionen für die Zukunftsperspektive von Kreditinstituten
8
Asia Pacific journal of marketing and logistics
7
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of organizational computing and electronic commerce
7
Journal of strategic marketing
7
Journal of travel and tourism marketing
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Electronic markets : the international journal on networked business
6
Global business review
6
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ECONIS (ZBW)
23
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1
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
2
Customers' perspectives on marketing mix elements in social media-based purchases
Bình Nghiêm-Phú
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 81-97
Persistent link: https://www.econbiz.de/10013041201
Saved in:
3
Online influencer marketing
Leung, Fine F.
;
Gu, Flora Fang
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 226-251
Persistent link: https://www.econbiz.de/10012819752
Saved in:
4
Why shop on social media? : a systematic review
Oliveira, Carlos
;
Garcia, Ana Cristina Bicharra
;
Diirr, …
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 344-368
Persistent link: https://www.econbiz.de/10013256314
Saved in:
5
Examining customer's intention to rely on online reviews
Sridevi, P.
;
Manoraj, N.
;
Vedanthachari, Lakshmi Narasimhan
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 369-393
Persistent link: https://www.econbiz.de/10013256323
Saved in:
6
Customer satisfaction and loyalty with corporate multi-brand websites in an era of social media and misinformation
Agrebi, Meriem
;
Chandon, Jean Louis
;
Zaichkowsky, …
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 394-421
Persistent link: https://www.econbiz.de/10013256327
Saved in:
7
A moderated mediation model of the effect of social media advertising on consumer buying behaviour : evidence from India
Rajarathinam, Krishna Kumar
;
Rathinam, Logu
;
Parayitam, …
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 48-76
Persistent link: https://www.econbiz.de/10014318181
Saved in:
8
Antecedents of trust and purchase intention in social commerce in Brazil
Pagan, Natália Munari
;
Pagan, Karina Munari
;
Giraldi, …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 271-298
Persistent link: https://www.econbiz.de/10014318201
Saved in:
9
Is this the beginning of the end for retail websites? : a professional perspective
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
15
(
2021
)
3
,
pp. 260-280
Persistent link: https://www.econbiz.de/10012598982
Saved in:
10
Customer engagement in social media : a framework and meta-analysis
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1211-1228
Persistent link: https://www.econbiz.de/10012386915
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