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subject:"Deutschland"
~isPartOf:"Journal of marketing channels : ... distribution systems, strategy, and management"
~subject:"Markenartikel"
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Deutschland
Markenartikel
Brand
3
Brand management
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Consumer behaviour
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Markenführung
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Store brand
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Marketingmanagement
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private labels
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brand choice
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channel conflict
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consumer behavior
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game theory
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manufacturer brands
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Ben Rhouma, Tarek
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Cachero-Martínez, Silvia
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Journal of marketing channels : ... distribution systems, strategy, and management
Journal of retailing and consumer services
33
International journal of retail & distribution management
11
SpringerLink / Bücher
11
Journal of retailing
9
The international review of retail, distribution and consumer research
9
European journal of operational research : EJOR
8
Handelsforschung
7
Journal of business research : JBR
7
Gabler Edition Wissenschaft
6
International journal of production economics
6
Jahrbuch der Absatz- und Verbrauchsforschung
6
Reihe: Marketing, Handel und Management
6
The journal of product & brand management
6
Transportation research / E : an international journal
6
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
5
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
5
European journal of marketing : EJM
5
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
5
Review of industrial organization : RIO
5
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
4
Report / Marketing Science Institute
4
Springer eBook Collection / Business and Economics
4
The journal of brand management : an international journal
4
The journal of consumer marketing
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Applied economics
3
European review of agricultural economics : ERAE
3
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
3
Gabler Research
3
Innovatives Markenmanagement
3
Journal of agricultural & food industrial organization
3
Journal of marketing management : MM
3
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
3
Marketing : ZFP ; journal of research and management
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Marketing-Controlling mit POS-Daten : Analyseverfahren für mehr Erfolg in der Konsumgüterwirtschaft
3
Neue Ansätze in Markenforschung und Markenführung
3
Report / Marketing Science Institute / Marketing Science Institute
3
Research
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ECONIS (ZBW)
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Multi-tiered private labels portfolio strategies : effects on consumer behavior
Vázquez Casielles, Rodolfo
;
Cachero-Martínez, Silvia
- In:
Journal of marketing channels : ... distribution …
25
(
2018
)
1/2
,
pp. 36-46
Persistent link: https://www.econbiz.de/10012119162
Saved in:
2
The effect of product innovation, promotion, and price on consumer switching to private labels
Abril Barrie, Carmen
;
Sanchez-Soriano, Joaquin
; …
- In:
Journal of marketing channels : ... distribution …
22
(
2015
)
3
,
pp. 192-201
Persistent link: https://www.econbiz.de/10011386714
Saved in:
3
Branding decisions for retailers' private labels
Amrouche, Nawel
;
Ben Rhouma, Tarek
;
Zaccour, Georges
- In:
Journal of marketing channels : ... distribution …
21
(
2014
)
2
,
pp. 100-115
Persistent link: https://www.econbiz.de/10010362476
Saved in:
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