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subject:"Deutschland"
~isPartOf:"Social Branding : Strategien - Praxisbeispiele - Perspektiven"
~subject:"Markenführung"
~subject:"Relationship marketing"
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Deutschland
Markenführung
Relationship marketing
Social Web
20
Social web
20
Internet marketing
18
Online-Marketing
18
Brand management
9
Germany
9
Beziehungsmarketing
4
Customer integration
4
Kundenintegration
4
Betriebliche Kennzahl
2
Brand image
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Financial ratio
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Markenimage
2
Advertising planning
1
Automotive industry
1
B-to-B-Marketing
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Brauerei
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Brewery
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1
Business-to-business marketing
1
Chirurgie
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Controlling
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Corporate reputation
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Court decisions
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Credit card industry
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Domino's Pizza
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Emotion
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7
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7
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German
15
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Ahlers, Michael
1
Arnezeder, Christian
1
Brexendorf, Tim Oliver
1
Decker, Alexander
1
Einem, Elisabeth von
1
Esch, Franz-Rudolf
1
Gawlowski, Dominika
1
Geyer, Florian
1
Henkel, Sven
1
Isenberg, Marcel
1
Kasberg, Hanna Laura
1
Künkler, Ben
1
Ludowig, Carsten
1
Markschläger, Sven
1
Maurer, Andreas
1
Morsbach, Philipp
1
Nedbal, Dagmar
1
Pirouz, Mani
1
Rühl, Vanessa
1
Schmidt-Grell, Stefan
1
Schmitz, Christian
1
Schmitz-Axe, Anagela
1
Schulten, Matthias Bernhard
1
Terlohr, Thorsten
1
Többens, Thilo
1
Vill, Andreas
1
Werle, Eva
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Wilkoszewski, Alexander
1
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
Journal of business research : JBR
148
Journal of retailing and consumer services
89
International journal of internet marketing and advertising : IJIMA
62
The journal of product & brand management
57
The journal of brand management : an international journal
55
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
SpringerLink / Bücher
38
Journal of promotion management : innovations in planning and applied research
32
Business horizons
31
Journal of marketing communications
30
Technological forecasting & social change : an international journal
29
Journal of internet commerce
27
Journal of strategic marketing
26
Marketing intelligence & planning
26
Tourism management : research, policies, practice
25
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Journal of marketing management : MM
24
International journal of electronic marketing and retailing : IJEMR
23
Journal of marketing
23
Journal of marketing management : JMM ; journal of the Academy of Marketing
22
Springer eBook Collection
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Asia Pacific journal of marketing and logistics
18
International journal of advertising : the review of marketing communications
18
Journal of the Academy of Marketing Science
18
Psychology & marketing
18
Journal of fashion marketing and management
17
Journal of service management
17
The journal of services marketing
17
Cogent business & management
16
Journal of global marketing
16
HMD : Praxis der Wirtschaftsinformatik
15
International journal of business information systems : IJBIS
15
International journal of hospitality management
15
International journal of e-business research : an official publication of the Information Resources Management Association
14
International journal of electronic customer relationship management : IJECRM
14
Journal of electronic commerce research : JECR
14
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ECONIS (ZBW)
15
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1
Demokratisierung in der Markenführung
Pirouz, Mani
;
Vill, Andreas
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 31-42)
.
2012
Persistent link: https://www.econbiz.de/10009552934
Saved in:
2
Steuern die Markenmanager oder die Konsumenten die Märkte? : kritische Reflexionen zur partizipativen Markenführung unter der Berücksichtigung von sozialen Medien
Brexendorf, Tim Oliver
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 15-29)
.
2012
Persistent link: https://www.econbiz.de/10009552936
Saved in:
3
Social Branding am Beispiel der Social-Commerce-Plattform Nestlé Marktplatz
Decker, Alexander
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 421-438)
.
2012
Persistent link: https://www.econbiz.de/10009553467
Saved in:
4
Social Branding Controlling : Chancen und Herausforderungen von Measurement & Monitoring im Social Web
Schmitz-Axe, Anagela
;
Többens, Thilo
;
Wilkoszewski, …
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 391-405)
.
2012
Persistent link: https://www.econbiz.de/10009553470
Saved in:
5
Return on Social Branding
Schulten, Matthias Bernhard
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 371-389)
.
2012
Persistent link: https://www.econbiz.de/10009553471
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6
Social Branding via XING
Ludowig, Carsten
;
Schmidt-Grell, Stefan
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 347-357)
.
2012
Persistent link: https://www.econbiz.de/10009553475
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7
Soziale Medien im Business-to-Business-Geschäft : ein Praxisbericht
Schmitz, Christian
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 307-327)
.
2012
Persistent link: https://www.econbiz.de/10009553513
Saved in:
8
Social Branding bei Facebook : Markenaufbau, Kundenbindung & -gewinnung am Beispiel der Mang Medical One AG
Morsbach, Philipp
;
Kasberg, Hanna Laura
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 289-305)
.
2012
Persistent link: https://www.econbiz.de/10009553516
Saved in:
9
Online-Reputation-Management im Social Web : der Ansatz von 1&1
Maurer, Andreas
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 279-287)
.
2012
Persistent link: https://www.econbiz.de/10009553518
Saved in:
10
Social Branding bei Harley-Davidson Deutschland
Arnezeder, Christian
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 237-252)
.
2012
Persistent link: https://www.econbiz.de/10009553522
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