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subject:"Deutschland"
~language:"eng"
~person:"Bauer, Hans H."
~person:"Benkenstein, Martin"
~subject:"Marketing management"
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Deutschland
Marketing management
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4
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English
German
78
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Bauer, Hans H.
Benkenstein, Martin
Dustmann, Christian
40
Härdle, Wolfgang
31
Snower, Dennis J.
24
Wagner, Joachim
24
Büttner, Thiess
23
Caliendo, Marco
21
Uhlendorff, Arne
21
Zimmermann, Klaus F.
21
Hautsch, Nikolaus
20
Ludwig, Alexander
20
Smolny, Werner
20
Funke, Michael
19
Kaiser, Ulrich
19
Burda, Michael C.
17
Conrad, Klaus
17
Kraft, Kornelius
17
Marin, Dalia
17
Caporale, Guglielmo Maria
16
Sinn, Hans-Werner
16
Taylor, Mark P.
16
Lütkepohl, Helmut
15
MacDonald, Ronald
15
Merz, Joachim
15
Peichl, Andreas
15
Winker, Peter
15
Boeters, Stefan
14
Franz, Wolfgang
14
Heblich, Stephan
14
Herwartz, Helmut
14
Kehoe, Patrick J.
14
Kotler, Philip
14
Lehmann, Erik
14
Pohlmeier, Winfried
14
Siebert, Horst
14
Winkelmann, Rainer
14
McGrattan, Ellen R.
13
Merkl, Christian
13
Mittnik, Stefan
13
Peter, Jerome Paul
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Schmidt, Christoph M.
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Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Yearbook of marketing and consumer research
1
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ECONIS (ZBW)
3
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1
The customer lifetime value concept and its contribution to corporate valuation
Bauer, Hans H.
;
Hammerschmidt, Maik
;
Braehler, Matthias
- In:
Yearbook of marketing and consumer research
1
(
2003
),
pp. 47-67
Persistent link: https://www.econbiz.de/10001947646
Saved in:
2
Analyzing product efficiency : a customer-oriented approach
Bauer, Hans H.
;
Hammerschmidt, Maik
;
Staat, Matthias
-
2002
Persistent link: https://www.econbiz.de/10001662717
Saved in:
3
Method supplied investigation of customer loyalty in the automotive industry : results of a causal analytical study
Bauer, Hans H.
- In:
Customer retention in the automotive industry : …
,
(pp. 167-213)
.
1997
Persistent link: https://www.econbiz.de/10001299161
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