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subject:"Deutschland"
~person:"Leonidou, Constantinos N."
~subject:"Germany"
~subject:"Marketing management"
~subject:"Umweltzeichen"
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Leonidou, Constantinos N.
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Journal of the Academy of Marketing Science
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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Resources and capabilities as drivers of hotel environmental marketing strategy : implications for competitive advantage and performance
Leonidou, Leonidas C.
;
Leonidou, Constantinos N.
; …
- In:
Tourism management : research, policies, practice
35
(
2013
),
pp. 94-110
Persistent link: https://www.econbiz.de/10009687038
Saved in:
2
"Greening" the marketing mix: do firms do it and does it pay off?
Leonidou, Constantinos N.
;
Katsikeas, Constantine S.
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
2
,
pp. 151-170
Persistent link: https://www.econbiz.de/10009736681
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