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subject:"Deutschland"
~subject:"Markenführung"
~subject:"Relationship marketing"
~type:"article"
~type_genre:"Systematic review"
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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Brand Community : Definition, Theorien und empirische Befunde
Loewenfeld, Fabian von
;
Herrmann, Andreas
;
Rösger, Jürgen
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 97-117)
.
2008
Persistent link: https://www.econbiz.de/10003587904
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