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subject:"Direct marketing"
~isPartOf:"Bridging the gap between advertising academia and practice"
~subject:"Online-Marketing"
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Bridging the gap between advertising academia and practice
Leitfaden Online-Marketing ; [Bd. 1]
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
European journal of marketing : EJM
2
International journal of business information systems : IJBIS
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International journal of electronic marketing and retailing : IJEMR
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of marketing communications
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Journal of promotion management : JPM
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Journal of retailing and consumer services
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Multichannel marketing ecosystems : [creating connected customer experiences]
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Stanford University Graduate School of Business research paper
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Decision support for global enterprises
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Der Markt : international journal of marketing
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Diskussionsbeiträge / Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste
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E-collaboration in modern organizations : initiating and managing distributed projects
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ERIM Report Series Reference
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ERIM report series research in management
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Electronic commerce research
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Electronic markets : the international journal on networked business
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Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
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Financial services review : the journal of individual financial management
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Gachon GCCR Working Paper Series
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INFOR : information systems and operational research
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Information systems research : ISR
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Infrastructures
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Innovative Wirtschaftskommunikation : interdisziplinäre Problemlösungen für die Wirtschaft
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International journal of advertising : the quarterly review of marketing communications
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International journal of applied business and economic research
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of economic research
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International journal of electronic customer relationship management : IJECRM
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International journal of enterprise information systems : an official publication of the Information Resources Management Association
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Is targeting online information diffusers based on their personality traits and influencer types misleading?
St-Onge, Anik
;
Senecal, Sylvain
;
Fredette, Marc
; …
- In:
Bridging the gap between advertising academia and practice
,
(pp. 79-86)
.
2017
Persistent link: https://www.econbiz.de/10011540316
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