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subject:"Distribution channel"
~accessRights:"restricted"
~person:"Su, Xuanming"
~subject:"Einzelhandel"
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Distribution channel
Einzelhandel
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Multichannel strategy
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Su, Xuanming
Heinemann, Gerrit
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Gao, Fei
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Channel strategies and marketing mix in a connected world
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
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New models of strategic customers in the age of omnichannel retailing
Gao, Fei
;
Su, Xuanming
- In:
Channel strategies and marketing mix in a connected world
,
(pp. 147-164)
.
2020
Persistent link: https://www.econbiz.de/10012146860
Saved in:
2
Omnichannel retail operations with buy-online-and-pick-up-in-store
Gao, Fei
;
Su, Xuanming
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2478-2492
Persistent link: https://www.econbiz.de/10011741393
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