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subject:"Distribution channel"
~accessRights:"restricted"
~subject:"Einzelhandel"
~type_genre:"Konferenzbeitrag"
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Distribution channel
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channel integration
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customer confusion
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Bertrandie, Laura
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Zielke, Stephan
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The international review of retail, distribution and consumer research
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The effects of multi-channel assortment integration on customer confusion
Bertrandie, Laura
;
Zielke, Stephan
- In:
The international review of retail, distribution and …
27
(
2017
)
5
,
pp. 437-449
Persistent link: https://www.econbiz.de/10011853896
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