Gielens, Katrijn (contributor); … - 2004 - [Elektronische Ressource]
through the option lens. This perspective offers an economic rationale for the behavioral
process of major resource … 31
C 44
Marketing
Statistical Decision Theory
Journal of Economic
Literature
(JEL)
L 81 Retailing
85 A Business … option lens. This perspective offers an economic rationale for the behavioral process
of major resource allocations. The …