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subject:"Emotion"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
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Emotion
Advertising effects
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Werbewirkung
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Consumer behaviour
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social media
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Culqui-Salazar, Raul Enrique
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Kim, Jinsoo
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
28
Journal of advertising research
20
Journal of marketing communications
18
International journal of advertising : the review of marketing communications
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of retailing and consumer services
11
Journal of advertising : official publication of the American Academy of Advertising
10
Journal of promotion management : innovations in planning and applied research
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Psychology & marketing
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Journal of promotion management : JPM
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Marketing : ZFP ; journal of research and management
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European journal of marketing : EJM
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Journal of current issues and research in advertising : JCIRA
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Journal of current issues and research in advertising
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Journal of marketing management : MM
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Journal of marketing research : JMR
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Journal of nonprofit & public sector marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing letters : a journal of research in marketing
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The journal of product & brand management
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European journal of marketing
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Health marketing quarterly
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International journal of hospitality management
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International review on public and non-profit marketing
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Journal of consumer behaviour : an international research review
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Journal of travel and tourism marketing
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Asia Pacific journal of marketing and logistics
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Cogent business & management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of sport management and marketing : IJSMM
3
Journal of business and psychology
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of philanthropy and marketing
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Journal of the Academy of Marketing Science
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Marketing intelligence & planning
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Australasian marketing journal
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ECONIS (ZBW)
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1
Evaluating the impact of emotional advertisement on customers and its relationship with brand value
Shayegan, Mohammad Javad
;
Keshavarzian, Mohammad
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 350-368
Persistent link: https://www.econbiz.de/10014442627
Saved in:
2
Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector
Culqui-Salazar, Raul Enrique
;
Alvarez-Altamirano, Katerina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 192-207
Persistent link: https://www.econbiz.de/10014340170
Saved in:
3
Examining consumer responses to YouTube ads through facial expressions and self-reports : the role of gender identity and emotional appeals
Voutsa, Maria C.
;
Tsichla, Eirini
;
Hatzithomas, Leonidas
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 368-393
Persistent link: https://www.econbiz.de/10012670668
Saved in:
4
Consumer attitude formation from eWOM : interplay between cognition and affect
Kim, Jinsoo
- In:
International journal of internet marketing and …
11
(
2017
)
4
,
pp. 330-354
Persistent link: https://www.econbiz.de/10011859084
Saved in:
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