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subject:"Erfolgsfaktor"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of industrial engineering and management : JIEM"
~person:"Gao, Tao"
~subject:"Mobile business"
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Erfolgsfaktor
Mobile business
Brand management
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Consumer acceptance of new marketing platforms
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Consumer behaviour
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Global marketing
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Innovation adoption
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Innovation diffusion
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Innovationsakzeptanz
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Internet marketing
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Konsumentenverhalten
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Markenführung
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Marketingmanagement
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Mobile Business
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Mobile Marketing
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Mobile communications
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Mobile marketing
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Gao, Tao
Al-Nabhani, Khalid
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McLean, Graeme J.
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Journal of business research : JBR
Journal of industrial engineering and management : JIEM
Business horizons
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The journal of consumer marketing
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Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
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