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subject:"Erfolgsfaktor"
~person:"Gao, Tao"
~person:"Ramos de Luna, Iviane"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
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Erfolgsfaktor
Konsumentenverhalten
Marketingmanagement
Mobile Business
10
Mobile business
10
Innovation adoption
8
Innovationsakzeptanz
8
Consumer behaviour
7
Electronic money
5
Elektronisches Geld
5
Mobile communications
5
Mobilkommunikation
5
Mobile phone
4
Mobiltelefon
4
NFC
4
Marketing management
3
Brand management
2
Firm performance
2
Innovation diffusion
2
Innovationsdiffusion
2
Markenführung
2
Mobile Marketing
2
Mobile marketing
2
Mobile payment
2
Online retailing
2
Online-Handel
2
Payment system
2
QR
2
SMS
2
Unternehmenserfolg
2
Welt
2
World
2
Zahlungsverkehr
2
intention to use
2
Australia
1
Australien
1
Behavioral intention
1
Branding
1
China
1
Consumer acceptance of new marketing platforms
1
Forecasting model
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English
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Gao, Tao
Ramos de Luna, Iviane
Heinemann, Gerrit
22
Liébana-Cabanillas, Francisco
12
Dwivedi, Yogesh Kumar
10
Karjaluoto, Heikki
7
Buse, Stephan
6
Chawla, Deepak
5
Ghose, Anindya
5
Kalinić, Zoran
5
Singh, Nidhi
5
Tiwari, Rajnish
5
Williams, Michael D.
5
Al-Nabhani, Khalid
4
DeFranco, Agnes
4
Groß, Michael
4
Ha, Young
4
Han, Sang Pil
4
Im, Hyunjoo
4
Joshi, Himanshu
4
Kumar, Vikas
4
McLean, Graeme J.
4
Morosan, Cristian
4
Pagani, Margherita
4
Sohn, Stefanie
4
Ahuja, Vandana
3
Aslam, Wajeeha
3
Bamoriya, Hemant
3
Bauer, Hans H.
3
Broeckelmann, Philipp
3
Chadha, Priyanka
3
Cui, Xuebin
3
Fam, Kim Shyan
3
Foo, Pik-Yin
3
Gera, Rajat
3
Ho, Ree Chan
3
Japutra, Arnold
3
Knežević, Blaženka
3
Lee, In
3
Mahatanankoon, Pruthikrai
3
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Business horizons
1
Economic research
1
Information systems and e-business management : ISeB
1
Journal of business research : JBR
1
Technological forecasting & social change : an international journal
1
Technology analysis & strategic management
1
The journal of consumer marketing
1
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ECONIS (ZBW)
7
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1
Predicting the determinants of mobile payment acceptance : a hybrid SEM-neural network approach
Liébana-Cabanillas, Francisco
;
Marinkovic, Veljko
; …
- In:
Technological forecasting & social change : an …
129
(
2018
),
pp. 117-130
Persistent link: https://www.econbiz.de/10011958039
Saved in:
2
Intention to use new mobile payment systems : a comparative analysis of SMS and NFC payments
Liébana-Cabanillas, Francisco
;
Ramos de Luna, Iviane
; …
- In:
Economic research
30
(
2017
)
1,1
,
pp. 892-910
Persistent link: https://www.econbiz.de/10012224153
Saved in:
3
Determinants of the intention to use NFC technology as a payment system : an acceptance model approach
Ramos de Luna, Iviane
;
Montoro-Ríos, Francisco
; …
- In:
Information systems and e-business management : ISeB
14
(
2016
)
2
,
pp. 293-314
Persistent link: https://www.econbiz.de/10011673224
Saved in:
4
User behaviour in QR mobile payment system : the QR Payment Acceptance Model
Liébana-Cabanillas, Francisco
;
Ramos de Luna, Iviane
; …
- In:
Technology analysis & strategic management
27
(
2015
)
9
,
pp. 1031-1049
Persistent link: https://www.econbiz.de/10011343714
Saved in:
5
Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Saved in:
6
Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing
Rohm, Andrew J.
;
Gao, Tao
;
Sultan, Fareena
;
Pagani, …
- In:
Business horizons
55
(
2012
)
5
,
pp. 485-493
Persistent link: https://www.econbiz.de/10009623103
Saved in:
7
Factors influencing Chinese youth consumers' acceptance of mobile marketing
Gao, Tao
;
Sultan, Fareena
;
Rohm, Andrew J.
- In:
The journal of consumer marketing
27
(
2010
)
7
,
pp. 574-583
Persistent link: https://www.econbiz.de/10008772840
Saved in:
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