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subject:"Erfolgsfaktor"
~person:"Wirtz, Bernd W."
~type_genre:"Book section"
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Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
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Mobile Marketing im Multi-Channel-Marketing : Erfolgsfaktoren der Integration und Koordination
Wirtz, Bernd W.
;
Ullrich, Sebastina
- In:
Erfolgsfaktoren des Mobile Marketing : [Strategien, …
,
(pp. 165-181)
.
2008
Persistent link: https://www.econbiz.de/10003753418
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