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subject:"Erlebnismarketing"
~accessRights:"free"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Event marketing"
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Erlebnismarketing
Event marketing
Art events
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CSR-Linked sponsorship
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Event-Marketing
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Journal of retailing and consumer services
Reutlinger Diskussionsbeiträge zu Marketing und Management
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Wuppertal paper
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International journal of event and festival management
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Journal of Tourism, Heritage & Services Marketing : JTHSM
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Journal of business economics and management
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Amfiteatru economic : an economic and business research periodical
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Intereconomics : review of European economic policy
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Journal of international food & agribusiness marketing
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Journal of marketing and consumer behaviour in emerging markets
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Journal of risk and financial management : JRFM
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
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