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subject:"Erlebnismarketing"
~isPartOf:"Journal of retailing and consumer services"
~person:"McIntyre, Charles"
~subject:"Event marketing"
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Journal of retailing and consumer services
Multi-channel marketing, branding and retail design : new challenges and opportunities
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Diminshing varieties of active and creative retail experience : the end of the music shop?
McIntyre, Charles
- In:
Journal of retailing and consumer services
16
(
2009
)
6
,
pp. 466-476
Persistent link: https://www.econbiz.de/10003906193
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