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subject:"Event marketing"
~person:"Cant, Michael C."
~subject:"Retail trade"
~type_genre:"Article in journal"
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Cant, Michael C.
Grewal, Dhruv
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International business and economics research journal
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The journal of applied business research
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Visual merchandising displays' effect on consumers : a valuable asset or an unnecessary burden for apparel retailers
Hefer, Yolandé
;
Cant, Michael C.
- In:
International business and economics research journal
12
(
2013
)
10
,
pp. 1217-1223
Persistent link: https://www.econbiz.de/10010200671
Saved in:
2
Visual merchandising displays : wasted effort or strategic move? : the dilemma faced by apparel retail stores
Cant, Michael C.
;
Hefer, Yolandé
- In:
The journal of applied business research
28
(
2012
)
6
,
pp. 1489-1496
Persistent link: https://www.econbiz.de/10009688922
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