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subject:"Event marketing"
~person:"Coughlan, Joseph"
~subject:"Dienstleistungsqualität"
~type_genre:"Aufsatz in Zeitschrift"
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Event marketing
Dienstleistungsqualität
Behavioural intentions
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The servicescape as an antecedent to service quality and behavioral intentions
Hooper, Daire
;
Coughlan, Joseph
;
Mullen, Michael R.
- In:
The journal of services marketing
27
(
2013
)
4
,
pp. 271-280
Persistent link: https://www.econbiz.de/10009788854
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