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subject:"Event marketing"
~person:"Hillier, David"
~person:"Toporowski, Waldemar"
~type_genre:"Article in journal"
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Event marketing
Event-Marketing
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Ladengestaltung
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Store design
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Beziehungsmarketing
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Consumer behaviour
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Einzelhandel
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Electronics market
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Elektronikmarkt
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Ephemerality
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Experiential store
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In-store purchase
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Konsumentenverhalten
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Ladengeschäft
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Mobile phone
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Hillier, David
Toporowski, Waldemar
Ashley, Christy
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Chaudhuri, Arjun
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Clarke-Hill, Colin
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Comfort, Daphne
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Garaus, Marion
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Henkel, Laura
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Jahn, Steffen
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Jones, Peter
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Ligas, Mark
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Pecoraro, Maria
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Journal of retailing and consumer services
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Marketing intelligence & planning
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ECONIS (ZBW)
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Short and sweet : effects of pop-up stores' ephemerality on store sales
Henkel, Laura
;
Jahn, Steffen
;
Toporowski, Waldemar
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169661
Saved in:
2
Retail experience stores : experiencing the brand at first hand
Jones, Peter
;
Comfort, Daphne
;
Clarke-Hill, Colin
; …
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 241-248
Persistent link: https://www.econbiz.de/10003989411
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