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subject:"Event marketing"
~person:"Wagner, Udo"
~subject:"Ladengestaltung"
~type_genre:"Article in journal"
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Search: subject_exact:"Verkaufsflächennutzung"
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Event marketing
Ladengestaltung
Store design
4
Consumer behaviour
3
Konsumentenverhalten
3
Beziehungsmarketing
2
Einzelhandel
2
Emotion
2
Food retailing
2
Lebensmitteleinzelhandel
2
Relationship marketing
2
Retail trade
2
Cognition
1
Digital signage
1
Emotions
1
Event-Marketing
1
Handelsmarketing
1
Impulse purchases
1
Internet marketing
1
Kaufentscheidung
1
Kognition
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Marketing theory
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Marketingtheorie
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Online retailing
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Online-Handel
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Online-Marketing
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Psychology of advertising
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Purchase decision
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Retail marketing
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Store environment
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Store loyalty
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Werbepsychologie
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customer tracking
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in-store behavioral data
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retailing
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shopping carts
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Article in journal
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German
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English
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Wagner, Udo
Grewal, Dhruv
10
Nordfält, Jens
7
Roggeveen, Anne L.
7
Lunardo, Renaud
6
Teller, Christoph
6
Willems, Kim
6
Brengman, Malaika
4
Chebat, Jean-Charles
4
Garaus, Marion
4
Shaffer, Greg Eric
4
Vrechopoulos, Adam
4
Ahlbom, Carl-Philip
3
Ballantine, Paul W.
3
Behe, Bridget K.
3
Biswas, Dipayan
3
Bogomolova, Svetlana
3
Borges, Adilson
3
Chang, Hyo Jung
3
Chou, Sheng-Fang
3
Czerniachowska, Kateryna
3
Elms, Jonathan
3
Ertekin, Necati
3
Esch, Franz-Rudolf
3
Gajjar, Hasmukh K.
3
Ghoniem, Ahmed
3
Gilboa, Shaked
3
Horng, Jeou-shyan
3
Liu, Chih-hsing
3
Maddah, Bacel
3
Martínez-Ruiz, María Pilar
3
Murray, John
3
Noble, Stephanie M.
3
Parsons, Andrew G.
3
Roschk, Holger
3
Sharp, Anne
3
Sloot, Laurens M.
3
Spence, Charles
3
Talukdar, Debabrata
3
Verhoef, Peter C.
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Marketing : ZFP ; journal of research and management
3
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
4
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1
Happy grocery shopper : the creation of positive emotions through affective digital signage content
Garaus, Marion
;
Wagner, Udo
;
Manzinger, Sandra
- In:
Technological forecasting & social change : an …
124
(
2017
),
pp. 295-305
Persistent link: https://www.econbiz.de/10011899414
Saved in:
2
The influence of shopping carts on customer behavior in grocery stores
Wagner, Udo
;
Ebster, Claus
;
Eske, Ulrike
;
Weitzl, Wolfgang
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
3
,
pp. 165-175
Persistent link: https://www.econbiz.de/10010394618
Saved in:
3
Die Auswirkungen von Einkaufsverwirrung auf das Nachfrageverhalten
Garaus, Marion
;
Wagner, Udo
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
1
,
pp. 8-21
Persistent link: https://www.econbiz.de/10009727089
Saved in:
4
Die Wirkung der kontextbezogenen Verbundpräsentation auf die emotionale Produktbeurteilung
Ebster, Claus
;
Wagner, Udo
;
Bumberger, Cora
- In:
Marketing : ZFP ; journal of research and management
29
(
2007
)
1
,
pp. 40-53
Persistent link: https://www.econbiz.de/10003416159
Saved in:
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