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subject:"Event-Marketing"
~isPartOf:"Annales Universitatis Mariae Curie-Skłodowska / H"
~isPartOf:"Tourism management : research, policies, practice"
~person:"Shin, Hakseung"
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Event-Marketing
Brand image
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Brand management
1
Congruity theory
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Event marketing
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Event sponsorship
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Integrative congruity model
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Markenführung
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Markenimage
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Netherlands
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Niederlande
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Regional development
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Regional event
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Regionalentwicklung
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Sponsoring
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Sponsoring brand loyalty
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Sponsorship
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Sport event
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Shin, Hakseung
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Annales Universitatis Mariae Curie-Skłodowska / H
Tourism management : research, policies, practice
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The congruity effects of commercial brand sponsorship in a regional event
Shin, Hakseung
;
Lee, Hoon
;
Perdue, Richard R.
- In:
Tourism management : research, policies, practice
67
(
2018
),
pp. 168-179
Persistent link: https://www.econbiz.de/10011841866
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