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subject:"Event-Marketing"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~subject:"Großveranstaltung"
~subject:"Sportökonomik"
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Event-Marketing
Großveranstaltung
Sportökonomik
Sport event
76
Sportveranstaltung
76
Sportmarketing
45
Sports marketing
45
Consumer behaviour
33
Konsumentenverhalten
33
Professional sports
30
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30
Sport
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Sports
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United States
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Sponsorship
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Motivation
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Ball game
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Ballsport
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Brand image
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Kim, Jeeyoon
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Cho, Sungho
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Jensen, Jonathan A.
1
Kang, Joon Ho
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Kim, Yongjae
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Kim, Yu Kyoum
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Rocha, Claudio
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Turner, Brian A.
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Wyse, Fiona
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
European Sport management quarterly : ESMQ
37
Tourism management : research, policies, practice
30
Journal of sport management : the official journal of the North American Society of Sport Management
28
Journal of sports economics
27
International journal of sport management and marketing : IJSMM
20
Sport management review
16
International journal of sports marketing & sponsorship
15
International journal of event and festival management
13
International journal of sport finance
13
Faculty research series / Holy Cross, Economics and Accounting
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of travel and tourism marketing
10
Tourism economics : the business and finance of tourism and recreation
9
Hamburg contemporary economic discussions
8
Journal of business research : JBR
8
African journal of business and economic research : AJBER
7
Event- und Impaktforschung
7
Applied economics
6
Journal of hospitality marketing & management
6
Sport, Business and Management : an international journal ; SBM
6
Tourism management perspectives : TMP
6
Journal of destination marketing & management
5
Edward Elgar E-Book Archive
4
New horizons in the economics of sport
4
Research
4
Springer eBook Collection
4
SpringerLink / Bücher
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
An Elgar research collection
3
Discussion paper series / IZA
3
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
European journal of operational research : EJOR
3
International journal of contemporary hospitality management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
A modern guide to sports economics
2
Applied economics letters
2
Arbeitspapiere des Lehrstuhls für Betriebswirtschaftslehre, insb. Organisation, Personal und Innovation der Westfälischen Wilhelms-Universität Münster
2
Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
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1
Host country brand image and political consumerism : the case of Russia 2018 FIFA World Cup
Rocha, Claudio
;
Wyse, Fiona
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 62-76
Persistent link: https://www.econbiz.de/10012597289
Saved in:
2
The impact of mega sporting events on host country’s destination images : the cases of the 2014 Sochi Winter Olympics and 2015 Beijing IAAF World Championships
Kim, Yongjae
;
Kim, Jeeyoon
;
Cho, Sungho
;
Yim, Kitae
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
3
,
pp. 148-164
Persistent link: https://www.econbiz.de/10012153347
Saved in:
3
Advances in sport sponsorship revenue forecasting : an event history analysis approach
Jensen, Jonathan A.
;
Turner, Brian A.
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
1
,
pp. 6-19
Persistent link: https://www.econbiz.de/10011697103
Saved in:
4
Impact of mega sport events on destination image and country image
Kim, Jeeyoon
;
Kang, Joon Ho
;
Kim, Yu Kyoum
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
3
,
pp. 161-175
Persistent link: https://www.econbiz.de/10010417502
Saved in:
5
Special issue: Marketing sport event tourism
2014
Persistent link: https://www.econbiz.de/10010417513
Saved in:
6
Special issue: Sport pricing
2013
Persistent link: https://www.econbiz.de/10010199655
Saved in:
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