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~isPartOf:"Journal of business strategies"
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Should corporations care about negative brand publicity? : understanding the impact of negative brand publicity on employees' corporate brand pride
Abed, Fabian
;
Böttgen, Marion
- In:
Journal of business strategies
39
(
2022
)
1
,
pp. 1-32
Persistent link: https://www.econbiz.de/10013455565
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