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subject:"Fernsehen"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Thesis"
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Search: subject_exact:"Werbefunk"
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Fernsehen
Hörfunkwerbung
152
Radio advertising
152
Werbewirkung
35
Advertising effects
33
Deutschland
30
Germany
30
USA
30
United States
30
Werbung
29
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26
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24
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24
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24
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24
Television
21
Internet marketing
13
Online-Marketing
13
Broadcast
12
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12
Consumer behaviour
11
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Psychology of advertising
11
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11
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9
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Böll, Karin
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Konsum und Verhalten
2
The journal of media economics
2
Business history review
1
DUV : Wirtschaftswissenschaft
1
Economics letters
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1
European journal of marketing : EJM
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1
Journal of marketing communications
1
Journal of the Academy of Marketing Science
1
Kommunikationswissenschaftliche Studien
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Medien und Märkte
1
New York economic review : journal of the New York State Economics Association
1
Reihe Medien-Skripten : Beiträge zur Medien- und Kommunikationswissenschaft
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ECONIS (ZBW)
23
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1
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
2
Competitive advertising strategies for programmatic television
Guitart, Ivan A.
;
Hervet, Guillaume
;
Gelper, Sarah
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 753-775
Persistent link: https://www.econbiz.de/10012293333
Saved in:
3
Ad ratings when a marketer runs two commercial messages in one television program episode
Kent, Robert J.
;
Swaminathan, Srinivasan
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10012203318
Saved in:
4
Correcting audience externalities in television advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
5
Zapping : zum selektiven Umgang mit Fernsehwerbung und dessen Bedeutung für die Vermarktung von Fernsehwerbezeit
Ottler, Simon
-
1998
Persistent link: https://www.econbiz.de/10013389829
Saved in:
6
Which factors primarily influence the number of infomercial hours a commercial television station airs?
LeBlanc Wicks, Jan
- In:
The journal of media economics
10
(
1997
)
1
,
pp. 29-38
Persistent link: https://www.econbiz.de/10001213136
Saved in:
7
Sonderwerbeformen im TV : Kommunikations-Kooperationen zwischen Fernsehen und Wirtschaft
Spitzer, Gerald
-
1996
Persistent link: https://www.econbiz.de/10000934295
Saved in:
8
Werbung und politische Kultur in der Bundesrepublik Deutschland : eine Analyse von Wirkungszusammenhängen unter besonderer Berücksichtigung der Fernsehwerbung seit Zulassung privat...
Bovelet, Rainer
-
1996
-
1. Aufl.
Persistent link: https://www.econbiz.de/10000942549
Saved in:
9
Merchandising : die neue Dimension der Verflechtung zwischen Medien und Industrie
Böll, Karin
-
1996
Persistent link: https://www.econbiz.de/10010223840
Saved in:
10
A model of the audience for TV broadcasting : implications for advertising competition and regulation
Vaglio, Alessandro
- In:
Rivista internazionale di scienze economiche e …
42
(
1995
)
1
,
pp. 33-56
Persistent link: https://www.econbiz.de/10001181624
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