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subject:"Film industry"
~isPartOf:"Faculty & research / Insead : working paper series"
~subject:"Advertising effects"
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Film industry
Advertising effects
Fernsehprogramm
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Chattopadhyay, Amitava
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Faculty & research / Insead : working paper series
Journal of advertising research
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International journal of advertising : the quarterly review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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European journal of marketing : EJM
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Journal of travel and tourism marketing
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Bridging the gap between advertising academia and practice
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Contemporary research in sports economics : proceedings of the 5th ESEA Conference
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Dimensionen öffentlichen Wirtschaftens : Festschrift für Rupert Windisch
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Discussion paper / Institute of Social and Economic Research
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Economic development : journal of the Institute of Economics, Skopje
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Employee relations
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Engaging consumers through branded entertainment and convergent media
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Fernsehfinanzierung : ökonomische, rechtliche und ästhetische Perspektiven
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Interfaces : the INFORMS journal on the practice of operations research
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International business and economics research journal
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International journal of arts management
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International journal of market research : JMRS ; the journal of the Market Research Society
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Mood matching : the importance of fit between moods elicited by TV programs and commercials
Lajos, Joseph
;
Ordabayeva, Nailya
;
Chattopadhyay, Amitava
-
2009
-
Rev. vers.
Persistent link: https://www.econbiz.de/10003912983
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Mood matching : the importance of fit between moods elicited by TV programs and commercials
Lajos, Joseph
;
Ordabayeva, Nailya
;
Chattopadhyay, Amitava
-
2008
Persistent link: https://www.econbiz.de/10003910081
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