Atanasova, Yana (contributor) - 2007
organizational behavior studies of small groups within
the organization (e.g., Ancona and Caldwell, 1992a; Cohen and Bailey, 1997 … account management).
However, more recent studies (e.g., Homburg et al., 2002) use the term KAM to
incorporate all … in Appendix A. A brief analysis of
the reviewed studies indicates that the majority of research is descriptive and …