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subject:"Finanzdienstleistung"
~subject:"Beziehungsmarketing"
~subject:"Savings bank"
~type_genre:"Fallstudie"
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Finanzdienstleistung
Beziehungsmarketing
Savings bank
Bank marketing
17
Bankmarketing
17
Deutschland
6
Germany
5
Relationship marketing
5
Personal banking
4
Privatkundengeschäft
4
Anlageberatung
2
Automotive industry
2
Brand management
2
Distribution channel
2
Electronic Banking
2
Electronic banking
2
Financial advisors
2
Internet marketing
2
Kfz-Industrie
2
Markenführung
2
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2
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2
Online-Marketing
2
Sparkasse
2
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2
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2
Vertriebsweg
2
1997-2006
1
BMW Group
1
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1
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1
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Bayerische Hypotheken- und Wechsel-Bank
1
Bayerische Vereinsbank
1
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1
China
1
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1
Confidence
1
Consumer behaviour
1
Consumer goods marketing
1
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1
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2
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Fallstudie
Hochschulschrift
112
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105
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100
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100
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78
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78
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50
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50
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48
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48
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47
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47
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25
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15
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15
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10
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2
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1
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1
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1
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1
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1
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5
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3
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Bentz, Klaus
1
Brinkmann, Stefan
1
Cheng, Paul K. S.
1
Duran, Randall E.
1
Falcão e Cunha, Joã
1
Fernandez, Emma
1
Fisk, Raymond P.
1
Fleming, John H.
1
Ip, Marco P. L.
1
Nink, Marco
1
Patrício, Lia
1
Rezaiamiri, Katayoun
1
Sondermann, Axel
1
Ströbel, Carsten
1
Wan, Adolphus Y. Y.
1
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Client centricity : relationship management in banking
1
Handbuch Automobilbanken : Finanzdienstleistungen für Mobilität
1
International journal of business innovation and research
1
Journal of China marketing
1
Journal of service research : JSR
1
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
1
Perspectives / Institut Mondial des Caisses d'Epargne
1
Reihe: Financial planning
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ECONIS (ZBW)
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1
Guanxi and relationship marketing : an anthropological case study of China's foreign banks
Wan, Adolphus Y. Y.
;
Ip, Marco P. L.
;
Cheng, Paul K. S.
- In:
Journal of China marketing
6
(
2016
)
1
,
pp. 47-77
Persistent link: https://www.econbiz.de/10011559374
Saved in:
2
HumanSigma : a management operating system for banking
Fleming, John H.
;
Nink, Marco
;
Rezaiamiri, Katayoun
- In:
Client centricity : relationship management in banking
,
(pp. 132-164)
.
2015
Persistent link: https://www.econbiz.de/10010530629
Saved in:
3
Zielführende Marketingmaßnahmen zur langfristigen, ertragsorientierten Kundenbindung
Bentz, Klaus
;
Ströbel, Carsten
- In:
Handbuch Automobilbanken : Finanzdienstleistungen für …
,
(pp. 149-162)
.
2010
Persistent link: https://www.econbiz.de/10003906739
Saved in:
4
Extending CRM with mobile messaging : a case study
Duran, Randall E.
- In:
International journal of business innovation and research
4
(
2010
)
1/2
,
pp. 15-29
Persistent link: https://www.econbiz.de/10003953214
Saved in:
5
Designing multi-interface service experiences : the service experience blueprint
Patrício, Lia
;
Fisk, Raymond P.
;
Falcão e Cunha, Joã
- In:
Journal of service research : JSR
10
(
2007/08
)
4
,
pp. 318-334
Persistent link: https://www.econbiz.de/10003705712
Saved in:
6
Markenführung von Hybridmarken am Beispiel Sparkasse
Brinkmann, Stefan
- In:
Marken im Internet : Herausforderungen und rechtliche …
,
(pp. 81-92)
.
2007
Persistent link: https://www.econbiz.de/10003530198
Saved in:
7
Ten years of sharing innovations in the savings market : best of WSBI member trainings on savings mobilisation
Fernandez, Emma
-
2007
Persistent link: https://www.econbiz.de/10013421353
Saved in:
8
Investmentfondsanlagen im financial planning : ein anlegerorientierter Marketingansatz, dargestellt am Beispiel von Emerging Markets-Fonds
Sondermann, Axel
-
2001
Persistent link: https://www.econbiz.de/10013438302
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