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subject:"Firm performance"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Marketingmanagement"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Europäische Hochschulschriften / 5
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Globale soziale Marktwirtschaft : Ziele, Wege, Akteure ; Festschrift für Professor Dr. Dr. Santiato Garcia Echevarria aus Anlaß seines sechzigsten Geburtstages
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A theory of combative advertising
Chen, Yuxin
;
Joshi, Yogesh V.
;
Raju, Jagmohan Singh
; …
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10003858464
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