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subject:"Firm performance"
~person:"Sánchez, Mercedes"
~subject:"Marketing management"
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Sánchez, Mercedes
Chen, Yuxin
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Using emotional benefits as a differentiation strategy in saturated markets
Barrena, Ramo
;
Sánchez, Mercedes
- In:
Psychology & marketing
26
(
2009
)
11
,
pp. 1002-1030
Persistent link: https://www.econbiz.de/10003900013
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