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subject:"Firmenimage"
~isPartOf:"Journal of promotion management : JPM"
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Journal of promotion management : JPM
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Brand personality usage in crisis communication in Facebook
Han, Jiyoon
;
Sung, Yoon Hi
;
Kim, Dong Hoo
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 798-819
Persistent link: https://www.econbiz.de/10011979242
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