Dharmasena, Senarath; Capps Jr., Oral; Bessler, David A. - Agricultural and Applied Economics Association - AAEA - 2012
The non-alcoholic beverage market in the U.S. is a multi-billion dollar industry growing steadily over the past decade. Also, non-alcoholic beverages are among the most heavily advertised food and beverage groups in the United States. Several studies pertaining to non-alcoholic beverages...