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subject:"France"
~person:"Bruno, Pascal"
~person:"Bérard, Laurence"
~source:"econis"
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France
Designation of origin
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Herkunftsbezeichnung
5
Brand image
4
International marketing
4
Internationales Marketing
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Markenimage
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Consumer behaviour
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Frankreich
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Konsumentenverhalten
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Deutschland
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brand image
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brand image-country image fit
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brand management
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Bruno, Pascal
Bérard, Laurence
Barjolle, Dominique
2
Curran, Louise
2
Davoine, Eric
2
Emlinger, Charlotte
2
Filippi, Maryline
2
Gaigné, Carl
2
Haeck, Catherine
2
Klein, Kristina
2
Kotsi, Filareti
2
Latouche, Karine
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Le Bras, Stéphane
2
Mérel, Pierre R.
2
Pike, Steven
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Sattler, Henrik
2
Swinnen, Johan F. M.
2
Sylvander, Bertil
2
Tedeschi, Paolo
2
Tscheulin, Dieter K.
2
Vaquero Piñeiro, Manuel
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Völckner, Franziska
2
Abuhjeeleh, Mohammad
1
Aji, Hendy Mustiko
1
Al-Shamaileh, Maher Odeh Falah
1
Alemanno, Giovanni
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Altintzoglou, Themistoklis
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Altomonte, Carlo
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Amine, Lyn Suzanne
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Bellandi, Marco
1
Bellassen, Valentin
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Bezat, Jean-Michel
1
Bonnet, Jean
1
Bouamra-Mechemache, Zohra
1
Boutonnet, Jean-Pierre
1
Bruno, Isabelle
1
Bryła, Paweł
1
Caloffi, Annalisa
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Essays on the effects of brand names and prices on consumer behavior
2
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
1
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ECONIS (ZBW)
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Are French geographical indications losing their soul? : analyzing recent developments in the governance of the link to the origin in France
Marie-Vivien, Delphine
;
Bérard, Laurence
;
Boutonnet, …
- In:
World development : the multi-disciplinary …
98
(
2017
),
pp. 25-34
Persistent link: https://www.econbiz.de/10011923240
Saved in:
2
Survival of the fittest : the impact of image-based country fit on global branding
Bruno, Pascal
;
Klein, Kristina
;
Sattler, Henrik
; …
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659914
Saved in:
3
Brand-country image (BCI) fit : a new metric to evaluate international branding strategies
Bruno, Pascal
;
Klein, Kristina
;
Sattler, Henrik
; …
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659921
Saved in:
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