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subject:"Frankreich"
subject:"United States"
~isPartOf:"International journal of business and globalisation : IJBG"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Consumer behaviour"
~type:"article"
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Consumer behaviour
India
178
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16
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Srivastava, Vibhava
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Ahuja, Yukti
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Akella, Devi
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International journal of business and globalisation : IJBG
International journal of internet marketing and advertising : IJIMA
International journal of Indian culture and business management
62
Global business review
40
International journal of Indian culture and business management : IJICBM
30
Journal of retailing and consumer services
29
Journal of international consumer marketing
26
Journal of global marketing
23
International journal of business innovation and research
22
South Asian journal of management : SAJM
22
Vision : the journal of business perspective
22
The IUP journal of marketing management : IJMM
21
Finance India : the quarterly journal of Indian Institute of Finance
20
International journal of business and emerging markets : IJBEM
19
Journal of Indian business research
19
Asia Pacific journal of marketing and logistics
18
International journal of electronic marketing and retailing : IJEMR
18
Indian journal of economics & business : IJEB
17
The international journal of bank marketing : IJBM
17
International journal of business excellence : IJBEX
16
Journal of internet commerce
16
International journal of business excellence
15
Journal of fashion marketing and management
14
International journal of business information systems : IJBIS
13
International journal of business innovation and research : IJBIR
13
International journal of emerging markets
13
International journal of retail & distribution management
13
International journal of services and operations management
13
Journal of business research : JBR
13
International journal of business competition and growth : IJBCG
12
International journal of consumer studies
12
Marketing intelligence & planning
12
Paradigm : the journal of Institute of Management Technology
12
Young consumers : insight and ideas for responsible marketers
12
GITAM journal of management : a quarterly publication of GITAM Institute of Management
11
The international review of retail, distribution and consumer research
11
Metamorphosis : a journal of management research
10
Asia-Pacific journal of management research and innovation
9
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
9
Global journal of business management : GJBM
9
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26
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1
Does online shopping allure frugal buyers?
Kumar, Satinder
;
Kaur, Aqwinder
;
Omrane, Amina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 63-85
Persistent link: https://www.econbiz.de/10014340164
Saved in:
2
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
3
An empirical investigation into information search behaviour of Indian consumers
Malik, Anuradha
- In:
International journal of internet marketing and …
18
(
2023
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10014318365
Saved in:
4
I saw it, I bought it! : the irrational buying behaviour in retail sector
Malik, Komal
;
Joshi, Manoj
- In:
International journal of business and globalisation : IJBG
34
(
2023
)
1
,
pp. 17-27
Persistent link: https://www.econbiz.de/10014306828
Saved in:
5
How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers?
Ghouse, Suhail M.
;
Duffett, Rodney Graeme
;
Chaudhary, Monica
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 142-164
Persistent link: https://www.econbiz.de/10013041211
Saved in:
6
Popularity of Facebook hotel brand-page posts among consumers : a study of top ten international and domestic hospitality brands in India
Singh, Pratibha
;
Sinha, Neena
;
Gupta, Manali
- In:
International journal of business and globalisation : IJBG
32
(
2022
)
2/3
,
pp. 184-205
Persistent link: https://www.econbiz.de/10014232549
Saved in:
7
Effect of decisional factors on mutual funds actual purchase behaviour among Indian investors
Pandey, Deepak
;
Kakkar, Amit
;
Farhan, Mohd
- In:
International journal of business and globalisation : IJBG
32
(
2022
)
4
,
pp. 377-391
Persistent link: https://www.econbiz.de/10014232635
Saved in:
8
Factors affecting behavioural intentions to use e-banking services : an extension of TAM in Indian context
Kaur, Balpreet
;
Sharma, Rishi R.
- In:
International journal of business and globalisation : IJBG
32
(
2022
)
4
,
pp. 414-430
Persistent link: https://www.econbiz.de/10014232645
Saved in:
9
The impact of customer's training of digital banking services on its acceptability by customers' in India
Bansal, Nitin
;
Pareek, Nishtha
;
Nigam, Abhinav
- In:
International journal of business and globalisation : IJBG
30
(
2022
)
2
,
pp. 207-231
Persistent link: https://www.econbiz.de/10013194076
Saved in:
10
A moderated mediation model of the effect of social media advertising on consumer buying behaviour : evidence from India
Rajarathinam, Krishna Kumar
;
Rathinam, Logu
;
Parayitam, …
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 48-76
Persistent link: https://www.econbiz.de/10014318181
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