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subject:"Frankreich"
~person:"Fields, Courtney L."
~person:"Foxall, Gordon R."
~subject:"Consumer behaviour"
~subject:"Theorie"
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Fields, Courtney L.
Foxall, Gordon R.
Chang, Shing Wan
2
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Competitiveness review : an international business journal incorporating Journal of global competitiveness
1
Journal of organizational behavior management
1
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ECONIS (ZBW)
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Branding : perceptual effects on consumer evaluations
Field, J. Robert
;
Bergiel, Blaise
;
Giesen, J. Martin
; …
- In:
Competitiveness review : an international business …
22
(
2012
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10009570847
Saved in:
2
Substitutability and independence : matching analyses of brands and products
Foxall, Gordon R.
;
Wells, Victoria K.
;
Chang, Shing Wan
; …
- In:
Journal of organizational behavior management
30
(
2010
)
2
,
pp. 145-160
Persistent link: https://www.econbiz.de/10003991307
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