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subject:"Germany"
~institution:"Erasmus Research Institute of Management"
~institution:"Social Systems Research Institute"
~person:"Hanssens, Dominique M."
~subject:"Theorie"
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Hanssens, Dominique M.
Brock, William A.
29
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20
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13
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9
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Che, Yeon-Koo
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Social Systems Research Institute
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ERIM report series research in management
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ECONIS (ZBW)
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Do promotions benefit manufacturers, retailers or both?
Srinivasan, Shuba
;
Pauwels, Koen
;
Hanssens, Dominique M.
; …
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658533
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2
Measuring short- and long-run promotional effectiveness on scanner data using persistence modeling
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
;
Nijs, Vincent R.
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828619
Saved in:
3
Persistence modeling for assessing marketing strategy performance
Dekimpe, Marnik G.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828624
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