//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Germany"
~isPartOf:"Berichte aus der Betriebswirtschaft"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kaufentscheidung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Germany
Werbung
Consumer behaviour
182
Konsumentenverhalten
182
Theorie
34
Theory
34
Advertising effects
29
Werbewirkung
29
Deutschland
28
Brand management
25
Markenführung
25
Brand image
21
Markenimage
21
Beziehungsmarketing
19
Einzelhandel
19
Markenartikel
19
Relationship marketing
19
Retail trade
19
Brand
18
Perception
18
Wahrnehmung
18
Advertising
16
Marketing management
15
Marketingmanagement
15
Emotion
14
Verbraucherverhalten
14
Electronic Commerce
12
E-commerce
11
Market research
11
Marktforschung
11
Online retailing
11
Online-Handel
11
Preismanagement
10
Pricing strategy
10
Marketing theory
9
Marketingtheorie
9
Experiment
8
Food retailing
8
Internet marketing
8
Lebensmitteleinzelhandel
8
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
32
Book / Working Paper
12
Type of publication (narrower categories)
All
Article in journal
31
Aufsatz in Zeitschrift
31
Hochschulschrift
10
Thesis
9
Bibliografie enthalten
1
Bibliography included
1
Language
All
German
27
English
17
Author
All
Gierl, Heribert
9
Walsh, Gianfranco
4
Wiedmann, Klaus-Peter
3
Esch, Franz-Rudolf
2
Frenzel, Tobias
2
Thomas, Stefan
2
Averkamp, Christian
1
Bambauer-Sachse, Silke
1
Bartikowski, Boris
1
Bekk, Magdalena
1
Benkenstein, Martin
1
Bombe, Sandra
1
Chaieb, Safa
1
Coşkun, Bilgen
1
Dembeck, Sandra
1
Duvenhorst, Carsten
1
Eisend, Martin
1
Eleftheriadou, Christina
1
Fastoso, Fernando
1
Fell, Anja
1
Fischer, Tilman
1
Garrouch, Karim
1
Gröppel-Klein, Andrea
1
Hadzeric, Amina
1
Halfmann, Marion
1
Haltmayer, Vanessa
1
Hardiman, Marco
1
Heberle, Antonia
1
Heideker, Silvia
1
Hennig, Alexander
1
Hennig-Thurau, Thorsten
1
Hensel, Claudia
1
Holtz, Bettina
1
Homburg, Christian
1
Huber, Frank
1
Keller, Barbara
1
Kiss, Greg
1
Klee, Alexander
1
Kralj, Sonja N.
1
Königstorfer, Jörg
1
more ...
less ...
Institution
All
Shaker Verlag
1
Published in...
All
Berichte aus der Betriebswirtschaft
Marketing : ZFP ; journal of research and management
SpringerLink / Bücher
133
International journal of advertising : the review of marketing communications
109
Journal of business research : JBR
105
Journal of marketing communications
94
International journal of advertising : the quarterly review of marketing communications
72
Gabler Edition Wissenschaft
67
Journal of advertising research
65
Journal of retailing and consumer services
55
Research
48
Europäische Hochschulschriften / 5
47
Journal of promotion management : innovations in planning and applied research
47
Psychology & marketing
47
Journal of promotion management : JPM
43
International journal of internet marketing and advertising : IJIMA
40
Schriftenreihe Studien zum Konsumentenverhalten
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
36
Journal of advertising
35
Journal of advertising : official publication of the American Academy of Advertising
35
International journal of consumer studies
34
Springer eBook Collection / Business and Economics
32
European journal of marketing : EJM
27
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
25
Health marketing quarterly
24
Journal of current issues and research in advertising : JCIRA
24
Journal of international consumer marketing
24
Asia Pacific journal of marketing and logistics
22
The journal of consumer marketing
22
Journal of consumer research : JCR ; an interdisciplinary bimonthly
21
Jahrbuch der Absatz- und Verbrauchsforschung
20
Marketing letters : a journal of research in marketing
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of marketing
19
Journal of business ethics : JOBE
18
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
17
Journal of current issues and research in advertising
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of marketing research : JMR
17
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
Journal of global marketing
16
more ...
less ...
Source
All
ECONIS (ZBW)
44
Showing
1
-
10
of
44
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Effects of the variation of rhetorical ambiguity on advertising persuasion : mediating role of the mental imagery and moderating role of the tolerance to ambiguity
Mzoughi, Mohamed-Nabil
;
Chaieb, Safa
;
Garrouch, Karim
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 75-88
Persistent link: https://www.econbiz.de/10014340549
Saved in:
2
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
3
Akkulturation von Konsumierenden : gesellschaftliches Klima und individuelle Strategien
Kralj, Sonja N.
-
2022
Persistent link: https://www.econbiz.de/10013267833
Saved in:
4
Effects of acoustic stimuli complementing out-of-home advertising
Wagner, Udo
;
Ruhm, Roland
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
1
,
pp. 23-36
Persistent link: https://www.econbiz.de/10013443631
Saved in:
5
Financial risk proneness explains the "sex sells" hypothesis in relation to luxury brands
Gierl, Heribert
;
Bartikowski, Boris
;
Fastoso, Fernando
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
3
,
pp. 60-76
Persistent link: https://www.econbiz.de/10013392050
Saved in:
6
Emotions make your narrative fly : the effect of strength of emotions on the effectiveness of narrative advertising
Spies, Marie
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
4
,
pp. 22-52
Persistent link: https://www.econbiz.de/10013473080
Saved in:
7
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
8
Effectiveness of animal images in advertising
Keller, Barbara
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012287520
Saved in:
9
When less is more : there must be a comprehensible reason for using incompleteness in advertisements to improve brand attitude
Heberle, Antonia
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
3
,
pp. 8-36
Persistent link: https://www.econbiz.de/10012389100
Saved in:
10
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->