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subject:"Germany"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Markenimage"
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Markenimage
International marketing
12
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Pan, Alan J.
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
International marketing review
24
Journal of international marketing
20
Europäische Hochschulschriften / 5
19
The journal of brand management : an international journal
15
Journal of business research : JBR
12
Journal of global marketing
12
Journal of international consumer marketing
12
The journal of product & brand management
8
Schriftenreihe Hochschulmarketing
7
SpringerLink / Bücher
7
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
6
Asia Pacific journal of marketing and logistics
6
Internationalisierung industrieller Dienstleistungen : Leitfaden und Instrumente zur Planung des Internationalisierungserfolges
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IGCC market reports
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Journal of euromarketing
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Gabler-Lehrbuch
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Innovatives Markenmanagement
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
Journal of marketing
4
Journal of retailing and consumer services
4
Management international review : mir ; journal of international business
4
Marketing intelligence & planning
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Strategies for international industrial marketing : the management of customer relationships in European industrial markets
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mir-Edition
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Cross-cultural and critical perspectives on brands
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Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
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IMADI.net-Projektbericht
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International journal of business and globalisation : IJBG
3
International marketing in the fast changing world
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Internationalisierung von Vertrieb und Handel
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of marketing management : MM
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ECONIS (ZBW)
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1
Preventing brand name blunders in doing business across cultures : theory and research
Pan, David W.
;
Pan, Alan J.
;
Mutlu, Berna
;
Rylander, David
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
2
,
pp. 115-146
Persistent link: https://www.econbiz.de/10012257934
Saved in:
2
Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
;
Donvito, Raffaele
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 357-360
Persistent link: https://www.econbiz.de/10010408098
Saved in:
3
Managing favorable product-country match in international markets : the case of "made in Gessi"
Matarazzo, Michela
;
Resciniti, Riccardo
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 422-434
Persistent link: https://www.econbiz.de/10010408598
Saved in:
4
Does country of origin affect brand associations? : the case of Italian brands in China
Checchinato, Francesca
;
Disegna, Marta
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 409-421
Persistent link: https://www.econbiz.de/10010408599
Saved in:
5
Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance
Cedrola, Elena
;
Battaglia, Loretta
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 394-408
Persistent link: https://www.econbiz.de/10010408600
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