//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Germany"
~isPartOf:"Marketing intelligence & planning"
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Exportmarketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Germany
Markenimage
International marketing
14
Internationales Marketing
14
Brand management
5
Markenführung
5
Brand image
3
Marketing management
3
Marketingmanagement
3
Beziehungsmarketing
2
Consumer behaviour
2
Cross-cultural research
2
Designation of origin
2
Herkunftsbezeichnung
2
Internet marketing
2
Konsumentenverhalten
2
Relationship marketing
2
Art trade
1
Arts
1
Australia
1
Australien
1
B-to-B-Marketing
1
B2B branding
1
Bildungswesen
1
Brand attachment
1
Business-to-business marketing
1
China
1
Comparison
1
Consumer affinity
1
Country-of-origin
1
Cross-cultural management
1
Deutschland
1
Dienstleistungsqualität
1
Direct marketing
1
Direct selling
1
Direktmarketing
1
Educational system
1
Electronic Banking
1
Electronic banking
1
Emerging economies
1
Export market orientation
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Guang, Tian
1
Gurău, Călin
1
Hogan, Steve
1
Lim, Chi Lo
1
Marandi, Ebi
1
Ranchhod, Ashok
1
Rösch, Angi
1
Schmidbauer, Harald
1
Shi, Tiebing
1
Shukla, Paurav
1
Tu, Zhiling
1
Yilmazsoy, Baris
1
more ...
less ...
Published in...
All
Marketing intelligence & planning
International marketing review
24
Journal of international marketing
20
Europäische Hochschulschriften / 5
19
The journal of brand management : an international journal
15
Journal of business research : JBR
12
Journal of global marketing
12
Journal of international consumer marketing
12
The journal of product & brand management
8
Schriftenreihe Hochschulmarketing
7
SpringerLink / Bücher
7
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
6
Asia Pacific journal of marketing and logistics
6
Internationalisierung industrieller Dienstleistungen : Leitfaden und Instrumente zur Planung des Internationalisierungserfolges
6
IGCC market reports
5
Journal of euromarketing
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Neue betriebswirtschaftliche Forschung : Nbf
5
Berichte aus der Betriebswirtschaft
4
Gabler-Lehrbuch
4
Innovatives Markenmanagement
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
Journal of marketing
4
Journal of retailing and consumer services
4
Management international review : mir ; journal of international business
4
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
4
mir-Edition
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Cross-cultural and critical perspectives on brands
3
DUV / Wirtschaftswissenschaft
3
DUV : Wirtschaftswissenschaft
3
Gabler Edition Wissenschaft
3
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
3
IMADI.net-Projektbericht
3
International journal of business and globalisation : IJBG
3
International marketing in the fast changing world
3
Internationalisierung von Vertrieb und Handel
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of marketing management : MM
3
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Affective factors influencing responses to international brand alliances
Shi, Tiebing
;
Guang, Tian
;
Tu, Zhiling
;
Lim, Chi Lo
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 656-670
Persistent link: https://www.econbiz.de/10013393510
Saved in:
2
Green segmentation : a cross-national study
Yilmazsoy, Baris
;
Schmidbauer, Harald
;
Rösch, Angi
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 981-1003
Persistent link: https://www.econbiz.de/10011447886
Saved in:
3
Brand names and global positioning
Ranchhod, Ashok
;
Gurău, Călin
;
Marandi, Ebi
- In:
Marketing intelligence & planning
29
(
2011
)
4
,
pp. 353-365
Persistent link: https://www.econbiz.de/10009384864
Saved in:
4
Martas precision slides : branding in international markets
Shukla, Paurav
;
Hogan, Steve
- In:
Marketing intelligence & planning
27
(
2009
)
4
,
pp. 539-548
Persistent link: https://www.econbiz.de/10009526338
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->