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subject:"Germany"
~person:"Bilgin-Wührer, Zeynep"
~subject:"Relationship marketing"
~type_genre:"Aufsatz im Buch"
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
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The hybrid shopping mile and its orbital customer journey mapping
Bilgin-Wührer, Zeynep
;
Wührer, Gerhard
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 133-152)
.
2021
Persistent link: https://www.econbiz.de/10012492365
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