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subject:"Getränkeindustrie"
~subject:"United States"
~subject:"Werbung"
~type_genre:"Case study"
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Search: subject_exact:"Erfrischungsgetränkeindustrie"
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Gestión de proyectos de tecnología con equipos distribuidos geográficamente en distintos países (virtual teams)
Addati, Gastón A.
-
2013
Persistent link: https://www.econbiz.de/10010222371
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2
SodaStream’s CEO on turning a banned Super Bowl ad into marketing gold
Birnbaum, Daniel
- In:
Harvard business review : HBR
92
(
2014
)
1/2
,
pp. 39-42
Persistent link: https://www.econbiz.de/10010235447
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3
Werbung gegen Pepsi und Coke
Birnbaum, Daniel
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
4
,
pp. 70-77
Persistent link: https://www.econbiz.de/10010256906
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4
Brands as ideological symbols : the Cola wars
Aggarwal, Praveen
;
Knudsen, Kjell
;
Maamoun, Ahmed
- In:
Journal of business case studies
5
(
2009
)
2
,
pp. 27-33
Persistent link: https://www.econbiz.de/10003825946
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5
A case study for international antitrust : Pepsi versus Coke
Hamilton, Lynda S.
;
Flecher, Leslie B.
- In:
Journal of euromarketing
13
(
2004
)
2/3
,
pp. 125-142
Persistent link: https://www.econbiz.de/10002378729
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