Sorina-Diana, Mone; Marius-Dorel, Pop; Nicoleta-Dorina, … - In: Annals of Faculty of Economics 1 (2013) 2, pp. 672-680
Marketing performance management has been one of the most prominent streams in recent marketing research and practice. Concepts such as marketing metrics and marketing performance management systems have been advanced, together with holistic models to measuring and managing performance of the...