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subject:"Globalisierung"
type_genre:"Multi-volume publication"
~person:"Brinkkemper, Sjaak"
~person:"Doole, Isobel"
~person:"Große-Vehne, René"
~type_genre:"Case study"
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Globalisierung
Globalization
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KMU
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Brinkkemper, Sjaak
Doole, Isobel
Große-Vehne, René
Ahlert, Dieter
3
Kruse, Phillipp
3
Kuivalainen, Olli
3
Bader, Thomas
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Entrepreneurship marketing : principles and practice of SME marketing
1
IMADI.net-Projektbericht
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International journal of business information systems : IJBIS
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ECONIS (ZBW)
3
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Key factors in the internationalisation process of SME exporting business software as a service
Reuwer, Thomas
;
Jansen, Slinger
;
Brinkkemper, Sjaak
- In:
International journal of business information systems : …
12
(
2013
)
2
,
pp. 140-162
Persistent link: https://www.econbiz.de/10009721998
Saved in:
2
Cross-cultural marketing strategies for SMEs
Lowe, Robin
;
Doole, Isobel
;
Mendoza, Felicity
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 285-308)
.
2011
Persistent link: https://www.econbiz.de/10008822518
Saved in:
3
Internationale Markenführung in Dienstleistungsnetzwerken - Internationalisierung von KMU : case study "Internationalisierung im Spedionsgewerbe" am Beispiel des KMU Große-Vehne
Ahlert, Dieter
;
Große-Vehne, René
;
Kruse, Phillipp
-
2007
Persistent link: https://www.econbiz.de/10003553143
Saved in:
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