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subject:"Globalisierung"
type_genre:"Multi-volume publication"
~person:"Dezi, Luca"
~person:"Doole, Isobel"
~type_genre:"Case study"
~type_genre:"Fallstudie"
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Globalisierung
Globalization
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KMU
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SME
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2
International business cooperation
1
International market entry
1
International market segmentation
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International marketing
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Internationale Marktsegmentierung
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Internationale Unternehmenskooperation
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Dezi, Luca
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Entrepreneurship marketing : principles and practice of SME marketing
1
International journal of globalisation and small business
1
International journal of globalisation and small business : IJGSB
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ECONIS (ZBW)
3
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Cross-cultural marketing strategies for SMEs
Lowe, Robin
;
Doole, Isobel
;
Mendoza, Felicity
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 285-308)
.
2011
Persistent link: https://www.econbiz.de/10008822518
Saved in:
2
Special issue: Networks of SMEs and globalisation
Dezi, Luca
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003606145
Saved in:
3
Special issue: Networks of SMEs and globalisation ; Pt. 1
Dezi, Luca
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003606161
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